Entertainment

AEG Presents pronounces reusable cup future with Denver facility

4 Denver venues will use a brand new reusable cup system to take away single-use plastic.

DENVER — Live performance promoter AEG Presents has introduced a brand new plan to take away single-use plastic in any respect of its Denver venues.

AEG Presents stated it’s partnering with reusable cup system r.Cup on a brand new wash hub facility in Denver.

The r.Cup wash hub gives sustainable reusable cup and serveware providers to any location that makes use of single-use waste, akin to venues, festivals, eating places, meals courts, airports and company campuses. 

r.Cup’s reuse system has been put in at 4 venues in Denver: Bluebird Theater, Gothic Theatre, Mission Ballroom and Ogden Theatre.

r.Cup will provide the venues with the reusable cup stock, assortment and sanitization wants for all exhibits — utterly eliminating hundreds of single-use and disposable cups every week.

“We will’t consider a greater associate than AEG and their huge community of venues to set the stage, ignite the attention and help wanted to develop affect by reuse,” stated Michael Martin, CEO and Founding father of r.Cup. “It’s thrilling to provide friends a straightforward motion they’ll take to assist the environment whereas additionally serving to our companions meet their zero waste and ESG targets.”

“Sustainability has been a spotlight of operation for the Mission Ballroom since day one, and we’re excited to see this partnership with r.Cup producing impactful outcomes throughout all of our venues,” stated Jake Hiersteiner, VP of Operations, AEG Presents Rocky Mountains.

“A staggering quantity of single-use plastic has been diverted from the waste stream, and response from patrons has been overwhelmingly constructive. In a excessive quantity, fast-paced atmosphere, it may be tough to implement significant change. This program is clearly hitting the mark. We hope that our patrons will take satisfaction of their function within the course of, and that this partnership provides to the standard live performance expertise we all the time goal to supply and enhance.”

Based in 2017, r.Cup stated its aim is to assist remove the greater than 4 billion single-use aluminum and plastic disposable cups used at dwell occasions in North America annually. r.Cup has been activated at hundreds of occasions in over 70 cities, 30 U.S. states, 12 international locations and 90 venues so far.

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