SEOUL (BLOOMBERG) – Netflix introduced its largest lineup of South Korean exhibits ever, together with a zombie invasion collection and an adaptation of fashionable Spanish crime drama Cash Heist, because the streaming service seeks to construct on the unprecedented success of dystopian hit Squid Sport.
The slate of greater than 25 programmes comes after a six-fold improve in international viewing hours of South Korean exhibits final 12 months, Mr Don Kang, vice-president of Korean content material, wrote in a weblog put up.
Squid Sport stays the platform’s largest collection ever, with 95 per cent of viewership from exterior of the Asian nation.
Netflix has invested greater than US$1 billion (S$1.35 billion) in producing Korean-language exhibits since 2016, because it seeks to broaden its subscriber base exterior the US, the place consumer development has slowed to a crawl.
Ok-dramas are fashionable throughout the Asia Pacific, and the area’s 4.3 billion individuals makes it the world’s largest market to faucet.
“Korean exhibits dominated international fashionable tradition in 2021,” Mr Kang wrote within the Jan 18 put up.
“As this fan base more and more consists of viewers from everywhere in the world, we’re excited to proceed collaborating with Korean storytellers to carry the Ok-wave to new heights.”
Netflix launched greater than 130 South Korean titles between 2016 and 2021.
Along with Squid Sport, final 12 months additionally noticed the discharge of fantasy thriller Hellbound, which was among the many platform’s prime 10 exhibits in 93 nations and ranked no 1 in 34 nations.
This 12 months’s line up consists of highschool zombie invasion present All Of Us Are Lifeless and Seoul Vibe, a movie set in opposition to the backdrop of the 1988 Olympic Video games.