SINGAPORE – Recognized for its brief, snazzy clips, video-sharing app TikTok has seen its person base develop this yr, hitting a billion energetic world customers in September – securing its place among the many greatest social networking apps on the earth.
A world model of Douyin, which was launched within the Chinese language market in 2016, TikTok grew to become obtainable worldwide round two years later.
The app permits customers to put up movies as much as three minutes lengthy, and is reportedly permitting some customers to add movies of as much as 5 minutes lengthy.
Open it and you can be hit by a whirlwind of challenges in addition to music, dance and comedy clips. They vary from stylishly shot sequences to grainy on-camera confessions by youngsters of their bedrooms.
Many movies function background music, filters, results and segments that are sped up or slowed down. Wish to have little crimson hearts adorning the guidelines of your fingers when you strike cute poses? There may be an impact for that.
Dancing, posing and speaking to the digital camera are quite common in TikTok movies. So are lip-syncing, pranks, stunts and jokes.
However it isn’t all fluff and for laughs. There may be additionally instructive content material, resembling cooking demonstrations and sweetness tutorials.
In response to market tracker Statistica, TikTok’s person base in Singapore this yr is estimated to be round 2.09 million customers. Studies additionally word that the app is particularly in style amongst Gen Zers, who’re born between 1997 and 2012.
The platform has made stars out of customers resembling American social media persona and dancer Charli D’Amelio, who posts dance movies to trending songs. The 17-year-old is the most-followed particular person on the platform, with greater than 130 million followers.
This yr, {the teenager} and her household obtained their very own actuality collection, The D’Amelio Present, which premiered in September and follows how they navigate their sudden rise to fame. The primary season ran for eight episodes and the collection has been renewed for a second instalment.