LOS ANGELES (REUTERS) – Comcast’s Universal Pictures will send new movies exclusively to the company’s Peacock streaming service no later than four months after they debut in theatres, the company said on Tuesday (July 6).
Universal movies currently go to AT&T’s HBO TV channel and the HBO Max streaming service about six months after they hit cinemas.
The new arrangement begins in 2022 and will include Jurassic World: Dominion and fresh installments in the animated Minions and Puss In Boots franchises, a company statement said.
Media companies are adding movies and TV shows to their streaming services to compete with Netflix, Walt Disney and others vying for home viewers.
The deal between Universal and Peacock covers what the industry calls the “Pay-One” window, the time when movies that have left theatres play on streaming services or cable channels. That period typically lasts 18 months.
Universal and Peacock agreed to carve that window into three segments. New movies will go to Peacock for the first and last four months of the 18-month period. For the 10-month period in the middle, Universal will offer the films to other distributors.
“By showcasing content across multiple platforms throughout the Pay-One window, (Universal) titles will constantly refresh across the streaming ecosystem ensuring no title or platform is oversaturated,” the company statement said.
Universal Pictures also will begin making original films specifically for Peacock, the studio said.