MENLO PARK (REUTERS) – Fb is launching its brief video function Reels to greater than 150 nations, together with Singapore, its proprietor Meta Platforms mentioned on Tuesday (Feb 22), in a transfer to increase its quickest rising content material format.
The social media large, which lately misplaced a 3rd of its market worth after a dismal earnings report, has highlighted Reels as a key precedence.
Meta launched Reels on Instagram in 2020 and on Fb in 2021 as its reply to the explosively in style short-video app TikTok, which is owned by Chinese language tech large ByteDance.
“Reels is already our quickest rising content material format by far, and immediately we’re making it obtainable to everybody on Fb globally,” Meta chief govt officer Mark Zuckerberg mentioned in a Fb publish on Tuesday.
The corporate, which says video now accounts for half of the time folks spend on Fb, additionally introduced new methods for creators to generate income via the Reels function.
It mentioned it was increasing its programme to pay creators bonuses to extra nations and was testing overlay advertisements utilizing banners and stickers for creators to earn ad income. It might roll out full-screen advertisements between Reels quickly.
Meta mentioned throughout its newest earnings that it had confronted hits from Apple’s privateness modifications to its working system, which have made it tougher for manufacturers to focus on and measure their advertisements on Fb and Instagram. It additionally cited macroeconomic points like supply-chain disruptions.
The 18-year-old tech behemoth final month additionally warned it expects slowing income progress within the coming quarter on account of elevated competitors for customers’ time and a shift of engagement towards options like Reels, which generate much less income.
In its Tuesday announcement, Meta additionally mentioned it might roll out updates for customers to make and see Fb Reels in new locations, reminiscent of in its Tales function, its Watch tab and on the prime of the information feed. In some nations, customers will even see urged Reels of their feed.