A number of massive on-line publishers are taking steps to desert a program from Alphabet Inc.’s Google that was billed as a solution to optimize readers’ mobile-browsing expertise, saying it generates much less promoting income.
Corporations together with Vox Media LLC, BuzzFeed Inc.’s Advanced Networks and Bustle dad or mum BDG stated they’ve began testing or are contemplating utilizing their very own variations of mobile-optimized article pages, as a substitute of constructing them utilizing the Accelerated Cellular Pages framework, which Google launched in 2015 and is supported by an open-source working group. The Washington Submit has gone a step additional, abandoning AMP final summer season.