Firms are rethinking their promoting methods this vacation season as a number of issues, from supply-chain constraints to continued worries about Covid-19, make it more durable for manufacturers to depend on conventional festive pitches.
The vacation-season marketing campaign of Cadillac, a unit of Common Motors Co. , is often centered on its “Season’s Finest Gross sales Occasion.” This yr, the automotive maker went with “Season’s Finest” as an alternative, as a result of it needed to skip its gross sales occasions on account of a scarcity of vehicles.
