Manufacturers had been toying with the metaverse for a while earlier than Fb’s latest title change turned the time period right into a family phrase. Now a few of them are getting severe.
Corporations together with Chipotle Mexican Grill Inc., Verizon Communications Inc. and streetwear model Vans earlier this 12 months constructed their very own digital worlds on metaverse-like platforms similar to Roblox Corp. and Fortnite Inventive in an try to enhance model recognition and get current prospects extra engaged.
