Anheuser-Busch’s flagship model is coming again to the Tremendous Bowl. Based on a brand new teaser, so are the corporate’s iconic Clydesdales.
LOS ANGELES — After taking a 12 months off, Budweiser’s fan-favorite workforce of Clydesdales is returning to the Tremendous Bowl.
Budweiser — and the Clydesdales — are a staple of Tremendous Bowl promoting. However as an alternative of promoting its flagship beer model throughout final 12 months’s Tremendous Bowl, Anheuser-Busch as an alternative donated that cash to COVID-19 vaccine consciousness efforts. It was the primary Tremendous Bowl in 37 years and not using a Budweiser advert, although Anheuser-Busch nonetheless had 4 minutes of spots for Bud Mild, Michelob Extremely and trendier seltzer choices.
Anheuser-Busch teased the Clydesdales’ return in a ten-second trailer, displaying one of many iconic horse’s hooves because it gallops via a area. You possibly can watch the trailer under.
Nonetheless, a lot of the corporate’s 4 minutes of advert time this 12 months goes to trendier drinks — like Bud Mild NEXT, a zero-carb beer “brewed with the custom and legacy of Bud Mild, however created for in the present day’s shoppers.” Anheuser-Busch’s canned cocktail model Cutwater Spirits is getting its first nationwide business. Bud Mild Seltzer Exhausting Soda additionally has a spot — however the firm’s unique Bud Mild would not.
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Additionally on faucet for the corporate’s Tremendous Bowl lineup: Michelob ULTRA and Michelob ULTRA Natural Seltzer, one other zero-carb drink. Busch Mild, Michelob ULTRA Pure Gold and Stella Artois are getting a smaller highlight with regional placements.
“As we glance to this 12 months’s Tremendous Bowl, we’re excited for instance how Anheuser-Busch is accelerating its transformation and additional adapting to in the present day’s shoppers,” stated Benoit Garbe, Anheuser-Busch’s chief advertising and marketing officer, in an announcement. He stated the corporate’s adverts will concentrate on themes of “hope, positivity, and chance”.
NBC has reportedly requested for as a lot as $6.5 million for a 30-second business spot for the 2022 Tremendous Bowl. Anheuser-Busch has been one of many greatest spenders, with almost 4 many years of frogs chirping “Budweiser,” guys screaming “Whassup!”, and naturally the Budweiser Clydesdales.
NBC will broadcast Tremendous Bowl LVI on Sunday, Feb. 13, from Inglewood, California.
The Related Press contributed to this report.
