Meta Platforms Inc. ramped up its counterattack towards TikTok by launching its short-video product Reels for all world Fb customers on Tuesday and introducing many new options for advertisers.
In certainly one of quite a few enterprise challenges dealing with the social-media large, Meta is within the midst of an intensifying battle with TikTok, which was the most-downloaded app of 2021 and overtook Instagram in recognition amongst coveted younger customers.