Amazon’s new Tremendous Bowl advert, starring Colin Jost and Scarlett Johansson, exhibits the unintended penalties of an Alexa that would learn minds.
WASHINGTON — Alexa can do loads of issues with a easy voice command, however Amazon’s advert for this 12 months’s Tremendous Bowl wonders what would occur if it might reply to these issues left unsaid.
In a 90-second spot posted on-line, actress Scarlett Johansson and “Saturday Night time Dwell” comic Colin Jost see for themselves what their marriage can be like when the robotic assistant learns to learn minds, however not the room.
Johansson and Jost have been married in 2020 and welcomed their first baby final 12 months, although their child does not seem within the Tremendous Bowl advert.
The industrial begins with Alexa responding to Jost’s request to prepare for the large recreation. Then Johansson, his spouse, feedback that it is virtually just like the sensible speaker can learn minds. From there, it delves into a lot of “what if…” situations.
In a single, the couple is cuddling shut in mattress when Alexa proclaims an order being positioned for mouthwash, inflicting Johansson to drag away and test her breath.
In one other situation, Alexa reveals Jost’s reminder to pretend his personal dying slightly than go to a present wherein Johansson would play an eye-patched father — a enjoyable nod to some questionable roles she’s been forged in earlier than.
After the mind-reading sensible speaker ruins their ceremonial dinner by revealing how they bought the meals to the desk, the industrial snaps again to actuality.
“It is in all probability higher Alexa cannot learn your thoughts,” Jost says.
“Unhealthy thought,” responds Johansson.
Jost informed the Related Press he believes each couple would associated to the advert on some degree.
“They exaggerated the state of affairs that I feel are grounded in actuality of {couples} generally,” stated Jost,
But when what the industrial depicts would truly occur in actual life, Johansson stated in a latest interview that it might be “completely terrifying” and they’d attempt to “stay off the grid.”
It isn’t the primary time Amazon has turned to an A-list celeb to advertise Alexa throughout the Tremendous Bowl. Actor Michael B. Jordan starred as Alexa in final 12 months’s advert, changing into a husband’s worst nightmare.
NBC has reportedly requested for as a lot as $7 million for some 30-second industrial spots for the 2022 Tremendous Bowl. The community has introduced advertisements for this 12 months’s recreation as offered out.
A 60-second model of the advert might be televised throughout Tremendous Bowl 56 on Feb. 13.
The Related Press contributed to this report.
