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By no means too early: NTU undergraduates begin marketing campaign to advocate end-of-life planning

By no means too early: NTU undergraduates begin marketing campaign to advocate end-of-life planning

SINGAPORE – Over eight in 10 adults haven’t mentioned with their aged dad and mom what sort of care would they need within the occasion of great sickness.

That is what 4 Nanyang Technological College (NTU) undergraduates discovered from their survey of 105 Singapore residents aged between 35 and 59.

The staff additionally discovered that nearly 60 per cent of the respondents have no idea what their dad and mom need for his or her end-of-life care. And 51 per cent have no idea about advance care planning, which is to plan for one’s future well being and care preferences.

“Most individuals solely thought-about or mentioned advance care planning when confronted with a critical sickness though such discussions must be completed early, once we’re nonetheless wholesome and have the psychological capability to think about and categorical our private needs and values,” says Ms Charlotte Chong, 22, from the NTU staff.

This led Ms Chong and her staff mates Emily Gouw, 22, Raelynn Tan, 22, and Phyllis Lee, 24, to provide you with a marketing campaign to lift consciousness and encourage conversations about advance care planning.

The marketing campaign, Dwelling Needs, hopes to drive dwelling the significance of planning for end-of-life care to adults aged between 35 and 59. It goals to equip their target market with the abilities to broach the subject with their dad and mom.

Mr Tan Kwang Cheak, chief government of the Company for Built-in Care (AIC), says in a press launch: “It’s at all times good for folks to begin desirous about advance care planning and to debate their preferences with their relations whereas they’re properly and wholesome.”

Dwelling Needs is supported by the company, the Ang Chin Moh Basis and the Nationwide Youth Council’s Younger ChangeMakers Grant.

The marketing campaign seeks to remind people in regards to the significance of their dad and mom, by encouraging folks to mirror on their relationships. It additionally hopes to get folks to seek out out extra in regards to the unstated needs of their family members.

Says Ms Chong: “Life is unpredictable. No matter our age, we by no means know when a medical emergency may occur to us or our family members. It is very important plan upfront to be higher ready for such conditions earlier than we’re unable to talk for ourselves.”

A marketing campaign sales space was arrange at Tampines Regional Library from Dec 17 to Tuesday (Dec 28), for the general public to be taught extra about advance care planning. They might additionally pen down needs for his or her dad and mom and cling them up on a Christmas tree.

In February subsequent 12 months, Dwelling Needs will launch superior care planning dialog starter kits, which every incorporates a sport, dialog playing cards and different sources. At present, the NTU staff plans to provide 100 kits, which shall be given out without cost. They could produce extra kits if there’s a larger demand for them.

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