SINGAPORE – As soon as a novel technique by a handful of manufacturers to focus on the prosperous Chinese language market, the phenomenon of style and luxurious labels releasing Chinese language New Yr collections celebrating the yr’s zodiac animal has turn out to be an annual affair.
Regardless of the pandemic, Chinese language shoppers have been spending. In its annual report on the posh sector launched this month, consultancy Bain & Firm discovered that gross sales of non-public luxurious items in China grew by 36 per cent to 471 billion yuan (S$100.2 billion) in 2021 from the yr earlier than.
