Outdoors of the Denver metro space, the most important inhabitants of Broncos followers resides in Mexico Metropolis, in response to the group.
DENVER — “Mexico is Broncos Nation” reads a celebratory publish on the Denver Broncos’ Fb web page after the group was awarded an Worldwide Dwelling Market Space (IHMA) in Mexico.
In line with a press launch, by profitable the IHMA supply, the group may have entry to worldwide territories to hold out advertising and marketing actions, fan participation and commercialization inside Mexico. They mentioned it is a part of an vital long-term initiative to construct their international model whereas driving the expansion of NFL followers internationally.
“With the assistance of Joe Ellis, Marisol Villagomez and so many others, a real and expansive effort was made to focus on why the Broncos deserved this supply,” senior vp of technique Brittany Bowlen mentioned in an announcement.
Outdoors of the Denver metro space, the most important inhabitants of Broncos followers resides in Mexico Metropolis, in response to the press launch.
“The Broncos have a really passionate and well-established fan base in Mexico, and we’re delighted with the chance to increase our attain in that area to deliver our followers nearer to Broncos Nation,” Bowlen mentioned.
To interact with the fan base in Mexico, the membership has used its Spanish content material group, comprised of 5 Spanish-speaking abilities, to curate podcasts, insider interviews and devoted social media pages to attach with worldwide followers, in response to the discharge.
The Broncos can start to activate in Mexico on Jan. 1.
The Broncos, which had been one of many first NFL groups to play in Mexico, have had a bodily presence within the nation for greater than 20 years. Within the final six years alone, the group has hosted greater than 30 in-person occasions with followers in Mexico, starting from flag soccer and cheer clinics, to participant journeys and digital calls with fan teams.
“It’s great to know that the Denver Broncos might be a part of the NFL’s Worldwide Dwelling Market Space (IHMA) and will have a bodily presence in Mexico,” mentioned Berenice Rendon, Consul Basic of Mexico in Denver. “The Broncos initiative will strengthen an already glorious bilateral relationship between Mexico and Colorado, and might be very welcome to the numerous Mexican Broncos followers in our nation. Congratulations!”
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