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EU Pushes to Restrict How Tech Firms Goal Political Adverts

EU Pushes to Restrict How Tech Firms Goal Political Adverts

The European Union is proposing a ban on media corporations focusing on political adverts at individuals primarily based on their spiritual views or sexual orientation, a brand new volley within the continent’s enlargement of worldwide tech regulation.

A invoice proposed Thursday by the European Fee, the EU’s government arm, would prohibit on-line tech platforms from focusing on political adverts at particular person customers primarily based on a listing of classes that regulators deem delicate, together with their race, political views and well being standing, with out customers’ express consent. Nevertheless it stops wanting a broader ban on so-called microtargeting primarily based on private info that some activists had demanded.

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