SINGAPORE – If not for its dreamy Parisian setting and absence of scimitar-wielding bandits, one would most likely mistake the Van Cleef & Arpels’ A Journey By means of The Poetry Of Time exhibition for the cave from Ali Baba And The Forty Thieves.
Staged at Marina Bay Sands Expo Corridor B, the travelling exhibition options 198 watches and excessive jewelry, together with among the rarest and most costly heritage items which have been flown in from all over the world, and is the primary of its variety – no less than in scale and grandeur – in South-east Asia.
“Singapore is essentially the most subtle watch market in Asia with quite a few crucial watch collectors. Earlier than Covid-19, our shoppers often travelled to our boutiques in New York and Paris, however now that they’ve stopped travelling, we’re hoping to carry Paris to them as a substitute,” stated Van Cleef & Arpels’ president of Asia-Pacific, Mr Nicolas Luchsinger.
Shoppers, he added, also can uncover new fashions and meet watch specialists who’ve travelled right here from Switzerland on the exhibition.
Born out of the wedding between Estelle Arpels, daughter of a valuable stone supplier, and Alfred Van Cleef, son of a stonecutter, Van Cleef & Arpels has been paying tribute to like tales via superb watches and jewelry since its first creation in 1906.
Right now, the maison’s most iconic watch, the Pont des Amoureux (French for Lovers Bridge), can also be the exhibition’s piece de resistance.
It’s straightforward to see why: When the hour and minute palms meet on the watch – both at midday or midnight – a pair of lovers lean in for a kiss atop a Parisian bridge.
