Manufacturers had been toying with the metaverse for a while earlier than Fb’s latest identify change turned the time period right into a family phrase. Now a few of them are getting critical.
Firms together with Chipotle Mexican Grill Inc., Verizon Communications Inc. and streetwear model Vans earlier this yr constructed their very own digital worlds on metaverse-like platforms resembling Roblox Corp. and Fortnite Inventive in an try to enhance model recognition and get current prospects extra engaged.
