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McDonald’s to Promote Digital Startup Dynamic Yield to Mastercard

McDonald’s to Promote Digital Startup Dynamic Yield to Mastercard

McDonald’s Corp. stated it can promote a digital startup it acquired almost three years in the past in a bid to spice up gross sales at drive-throughs and digital kiosks, to Mastercard Inc .

Dynamic Yield Ltd., which helps retailers present customized digital promotions to customers utilizing streams of buyer knowledge, has operated as a stand-alone firm inside the chain since its acquisition. For McDonald’s , it gives customized presents for purchasers of its shops. It additionally works with different retailers to spice up on-line gross sales.

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