Gone are the MoviePass days the place you could possibly see as many films in theaters as you needed for $10 monthly. However a brand new model of the corporate is relaunching quickly.
WASHINGTON — MoviePass, the movie show subscription service that shut down after providing seemingly too good to be true offers, is making a comeback. However do not count on the identical offers this time round.
The earlier iteration actually took off in August 2017 by providing customers the flexibility to see one film daily of the yr for as little as $10 monthly. It was an ideal setup for some time, however MoviePass finally needed to elevate costs, restrict entry to sure movies and prohibit the variety of films its subscribers might see every week.
It shut down for good in mid-September 2019. Now almost three years later, MoviePass is plotting its large display screen comeback.
Whereas particulars stay restricted on precisely how the brand new operation will work, the corporate posted on its web site that the brand new “MoviePass Beta service” will probably be relaunching round Labor Day.
In response to the location, these considering becoming a member of the MoviePass Beta App have to enroll on a waitlist – which will probably be open for five days beginning on Thursday at 9 a.m. Jap.
The web site notes that the brand new MoviePass will not be obtainable nationwide at first. As an alternative, markets will probably be launched in waves decided “on degree of engagement from the waitlist in every market in addition to areas of exhibition companions.”
So how a lot will the brand new MoviePass price?
The corporate says there will probably be 3 pricing tiers for individuals who join after being on the wait record: $10, $20 or $30. The positioning notes these costs might fluctuate “relying on every market.”
“Every degree will get a specific amount of credit to have the ability to use in direction of films every month. Extra particulars to return,” the web site states.
MoviePass claims the brand new service will embody all main theater chains that settle for bank cards within the U.S.
Enterprise Insider reporter Jason Guerrasio, who was first to report the relaunch plans, shared an image of the MoviePass card for the brand new service.
Lots has modified since MoviePass first launched. The movie show trade remains to be dealing with impacts of the coronavirus pandemic and main chains together with AMC Theaters and Regal Cinemas have their very own profitable subscription companies with tens of millions of consumers.
This summer season’s $3.3 billion in ticket gross sales remains to be operating almost 20% behind the summer season of 2019, earlier than the pandemic, as of Sunday, in response to information agency Comscore.
The Related Press contributed to this report.
