OnlyFans, the social community recognized for streaming user-generated grownup content material, promoted its chief advertising and communications officer, Amrapali Gan, to the function of chief govt.
Ms. Gan, often called “Ami,” instantly takes excessive job from the corporate’s founder,
Tim Stokely,
who’s stepping all the way down to pursue new endeavors however will proceed to work with the corporate as an adviser, the corporate mentioned in a press release.
A spokesperson for the corporate didn’t instantly reply to a query about OnlyFans’ new advertising management.
“I’m proud to imagine this function,” Ms. Gan mentioned. “I look ahead to persevering with to work carefully with our creator neighborhood to assist them maximize management over, and monetize, their content material.”
Ms. Gan has been OnlyFans’ advertising chief since September 2020, in accordance with her LinkedIn profile. She joined after a stint as vice chairman of promoting and publicity at Hashish Cafe, a hashish restaurant in West Hollywood, and earlier than that labored in model and communications roles for firms comparable to Pink Bull Media Home and well being meals and protein model Quest Vitamin.
The British-born Mr. Stokely in 2016 based Fenix Worldwide Ltd., proprietor and operator of OnlyFans, to offer a platform for content material creators who wished to become profitable instantly from followers, fairly than from advertisers. The corporate, which takes a 20% reduce of its creators’ earnings, now hosts content material from greater than two million creators, who’re watched by greater than 180 million registered customers, per an organization assertion.
Amrapali Gan beforehand labored in advertising and communications jobs in sectors starting from hashish to media.
Picture:
OnlyFans
Celebrities such because the musician Cardi B and actor Bella Thorne have uploaded content material to OnlyFans, however the platform has change into often called a spot to search out sexually express content material, resulting from its willingness to permit grownup entertainers and intercourse employees to publish to the location.
That relationship was strained in August, when OnlyFans mentioned it might ban sexually express content material at what it mentioned was the request of its banking companions and fee suppliers—a transfer it suspended one week later following an outcry from creators.
Tasked with strolling the tightrope between the calls for of creators and monetary backers, Ms. Gan may even be a part of a reasonably small membership of chief executives who began out as entrepreneurs or communications executives. It consists of
H&R Block’s
Jeff Jones,
a former CMO at Goal, and
Kristin Lemkau,
who in 2019 was promoted to chief govt officer of J.P. Morgan Wealth Administration.
Mr. Stokely selected Ms. Gan as his successor, in accordance with an organization assertion.
“OnlyFans remains to be a brand new firm and Ami brings a contemporary power and displays who we’re as a enterprise,” he mentioned within the assertion.
Write to Katie Deighton at katie.deighton@wsj.com
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