SAN FRANCISCO (REUTERS) – On-line message board platform Reddit Inc mentioned on Thursday (Feb 24) it’s launching a brand new Uncover tab that may characteristic images and movies from throughout the location to make its cellular app extra visually interesting.
The brand new characteristic comes after Reddit confidentially filed for an preliminary public providing in December. The corporate is aiming for at the least a US$15 billion (S$20 billion) valuation, Reuters has beforehand reported.
Reddit has 52 million day by day customers and is a well-liked on-line platform for folks to collect in communities, or subreddits, to debate pursuits akin to finance, gardening and health.
The Uncover tab will let customers scroll by way of images and movies from subreddits which might be just like ones they’re already part of. It’s the first new tab on the app that the corporate has launched in practically two years, Reddit mentioned.
Throughout testing, one in 5 customers joined at the least one new subreddit after utilizing the Uncover tab, Reddit mentioned in a weblog put up.
Social media corporations have been more and more gravitating towards video over the previous yr as a result of viral recognition of short-form video app TikTok. Fb proprietor Meta Platforms on Tuesday rolled out its TikTok-like characteristic Reels to customers in additional than 150 nations.
