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SoftBank Bets on Asian Metaverse Platform Promoting Digital Gucci, Dior

SoftBank Bets on Asian Metaverse Platform Promoting Digital Gucci, Dior

SEOUL— SoftBank Group Corp. is investing $150 million in a South Korean metaverse platform that has amassed a big following of younger feminine customers by promoting high-fashion gadgets for 3-D avatars, in accordance with the businesses concerned within the deal.

Naver Corp.’s Zepeto, which customers entry by way of a cellular app, is Asia’s busiest metaverse platform with about 2 million energetic customers a day. Folks scan a photograph and may construct digital likenesses of themselves, then hand around in digital worlds. Customers can voice chat with one another and roam via digital areas reminiscent of a haunted home, a college classroom or a backyard wedding ceremony.

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