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This on-line retailer dares its clients to belief their instincts and store with their eyes closed

This on-line retailer dares its clients to belief their instincts and store with their eyes closed

In the case of buying services, on-line purchasing has turn out to be the go-to possibility for many Singaporeans together with author QY Tan. Whereas purchasing on-line, she got here throughout an internet site that provides a novel purchasing expertise.

I do a lot of my purchasing on-line today – from books and furnishings to garments and groceries. I’m one of many customers who’ve contributed to the estimated US$8 billion (S$10.9 billion) value of Web gross sales transactions that passed off in Singapore in 2021. In the course of the pandemic, all of us have turned to the Web to buy. 

In different phrases, on-line purchasing is ubiquitous. It’s environment friendly and sensible, it could possibly get you the most effective bargains, it could possibly prevent on a regular basis however let’s admit it, it’s so boring that it’s nearly a chore. Most web sites look comparable, with pages after pages of product pictures and captions. 

So I used to be pleasantly stunned to come back upon Singapore’s very personal silk scarves web site I knew I used to be on to one thing distinctive and progressive when the banner slogan, “It’s higher to be a pirate than be a part of the navy”, greeted me on the homepage.

The saying is one in all three that the late Apple founder Steve Jobs supplied to his staff at an off-site retreat in 1983 in California. Again then, he and his crew had been engaged on the Mac and Jobs wished to inspire his employees. To be a pirate meant being a daring, brave risk-taker. 

These qualities positively resonated with me and I couldn’t wait to expertise this ‘store like a pirate’ idea. Intrigued, I reached out to SilkSpells’ founder Vandana Bhagat, to study extra about this new idea. In line with her, it means purchasing adventurously “along with your intuition” and having fun with the ingredient of serendipity and shock in a single’s on-line purchases.  

A complete new (adventurous) means of purchasing on-line

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