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ViacomCBS Renames Itself Paramount – WSJ

ViacomCBS Renames Itself Paramount – WSJ

ViacomCBS Inc. stated it’s renaming itself Paramount World and can confer with itself as Paramount, underscoring the corporate’s emphasis on its Paramount+ streaming service and evoking the heritage of its roughly century-old movie studio.

ViacomCBS Chair Shari Redstone unveiled the title change at an investor presentation Tuesday, saying it mirrored the corporate’s “promise to be the very best.” Earlier than the presentation started, ViacomCBS performed a video displaying Ms. Redstone and ViacomCBS Chief Govt Bob Bakish driving as much as the occasion in Bumblebee, an alien disguised as a vivid yellow automobile from the corporate’s “Transformers” franchise.

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