Winkler, Man. doughnut store riffs on Bieber, Tim Hortons with hit new ‘TimWiebs’ promotion

A Manitoba doughnut store didn’t have a celeb like Justin Bieber endorsing its merchandise, so it went with the subsequent neatest thing — a bunch of men named Tim Wiebe.

Valley Bakery in Winkler has provide you with its personal homegrown reply to Tim Hortons’ ‘TimBiebs’ promotion with the introduction of ‘TimWiebs,’ an providing of doughnuts chosen by locals with the identical title.

Gross sales supervisor Thomas Guenther stated the thought — which has been getting a number of consideration on-line — began as nothing greater than an off-hand joke.

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“All of it happened when our proprietor, Andrew Penner, and his household had been joking round about TimBiebs. A well-liked title right here is the final title Wiebe, so there’s the plain foolish homonym connection there,” Guenther stated.

“He introduced it to me, and he and I talked about it and I assumed it was dumb and foolish and incredible, so we went for it.

“We reached out by means of social media and requested for individuals named Tim Wiebe to contact us with their favorite doughnut that we already make. We collaborated and labored collectively a pack of six, we obtained a sticker … and the remaining is ridiculous historical past.”

The scrumptious six-packs the bakery compiled — with the assistance of 4 Tim Wiebes — have been flying off cabinets to this point, in what’s historically a sluggish post-Christmas season.

“We had been loopy busy yesterday and we’ve been loopy busy this morning. It’s been very, very busy, and massively optimistic,” stated Guenther.

“We’re simply very grateful. Our clients prefer it, in order that makes us glad. We didn’t assume it could be an enormous factor in any respect.”

“Individuals are usually pulling themselves out of Christmas and getting used to the brand new yr, and January can usually be a little bit of a buzzkill, nevertheless it simply turned out to be an ideal time.”

The TimWiebs packs — which embody chocolate with toasted coconut, lemon, raspberry, caramel, Bismarck, and plain glazed — will likely be obtainable on the bakery till the tip of January.