Winning Ticket to Join Jeff Bezos in Space Costs Nearly $30 Million in Blue Origin Auction

The successful bidder will be among the passengers on the New Shepard vehicle’s first crewed launch planned for July 20 and spend a few minutes in space with Mr. Bezos, his brother Mark Bezos and an unnamed fourth would-be astronaut.

Bidding opened Saturday at $4.9 million and rose quickly to $10 million before four participants competed to ultimately raise the price to $28 million. A 6% buyers’ commission is added to the winning bid, taking the final cost to $29.7 million. Blue Origin said 7,600 bidders from 159 countries registered for the event.

Proceeds go to the Blue Origin Club for the Future charity, which focuses on encouraging young people to take an interest in space, math and science.

The mission next month ushers in a new chapter for the long-delayed space tourism industry, where Blue Origin and Richard Branson’s

Virgin Galactic Holdings Inc.

SPCE -0.88%

have competed to take the first paying passenger on a reusable vehicle.

The winning bid was more than 10 times the highest auction bid price before Mr. Bezos announced Monday that he would be part of the 10-minute flight to the edge of space and back in a capsule that can hold six passengers.

Mr. Bezos is stepping down as

Amazon.com Inc.’s

AMZN -0.08%

chief executive July 5 after leading the company for more than two decades. He has invested heavily in Blue Origin, contributing as much as roughly $1 billion a year.

The New Shepard is autonomous, with no pilot, and the winning bidder will have just six weeks to prepare for the mission. Passengers must sign a form waiving their right to sue Mr. Bezos’s Blue Origin in the event of an accident. The company said minimal training is required, and they don’t have to pass a medical, only complete physical requirements including being able to run to the top of the company’s launch tower—about seven flights of stairs—in 90 seconds and fit into a spacesuit.

Blue Origin has conducted 15 successful uncrewed launches with the rocket over the past six years from its West Texas base. The capsule is designed to parachute back to land nearby after a flight that will include a few minutes of weightlessness.

Passengers will be allowed to unbuckle and move around the cabin during the weightless period, Blue Origin said.

Blue Origin and Virgin Galactic have said they are following rigorous testing and safety standards as they prepare to open ticket sales. Analysts expect flights to cost as much as $500,000 for a brief up and down that includes several minutes of weightlessness.

Blue Origin’s flights take about 10 minutes. Virgin Galactic’s take more than two hours because the spacecraft is launched from an airplane that must first climb to a high altitude. Mr. Branson has said he hopes to be part of a test flight later this year.

Corrections & Amplifications
The successful bidder will be part of a crew that includes Jeff Bezos’s brother, Mark. An earlier version of this article incorrectly said the brother’s name was Matt. (Corrected on June 12)

Write to Doug Cameron at doug.cameron@wsj.com